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2010
INDIAN CONSULTANCY OF THE YEAR
2011
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2014
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Indian Consultancy of the Year
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TRUST
IS A FRAMEWORK
OF EXPECTANCY
Trust in PR - The Essential Connect

Blue Lotus believes that the power of Public Relations is the power of the masses. For any business to be successful, it is necessary for the exchange to have commensurate perceived value for all the parties involved. Whether it is promises to clients, a good working environment for employees, or acceptable returns to investors, all hinge on this “perceived value” through trust placed on the exchange itself. PR is the most effective tool to deliver this “perceived value”– the Trust essential to brands and companies alike.

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Blue Lotus believes that the power of Public Relations is the power of the masses. For any Finance company to be successful, it is necessary for all its business exchanges to have commensurate perceived value for all the parties involved. Whether it is promises to clients, a good working environment for employees, or acceptable returns to investors, all hinge on this “perceived value” through Trust placed on the exchange itself. In a Sector where any reduction in the Trust consumers place on your brand can be highly detrimental to business, PR is the most effective tool to deliver this “perceived value” – the Trust essential to Finance brands and companies alike.

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In the vast, multifarious, and mission-critical Technology Sector, Trust is an essential cog in running a successful business. Blue Lotus believes that the power of Public Relations is the power of the masses. In the Tech Sector, it is necessary for any business exchange to have commensurate perceived value for all the parties involved. Whether it is promises to clients, a good working environment for employees, or acceptable returns to investors, everything hinges on this “perceived value” through the Trust placed on the exchange itself. PR is the most effective tool to deliver this “perceived value” – the Trust essential to brands and companies alike.

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Blue Lotus believes that, when it comes to the Healthcare Sector, the power of Public Relations is the power to command more mindshare among the masses. For any Healthcare business to be successful, it is necessary for the exchange to have commensurate perceived value for all the parties involved. Whether it is promises to clients, a good working environment for employees, or acceptable returns to investors, all hinge on this “perceived value” through Trust placed on the exchange itself. In a Sector as vital and competitive as Healthcare, PR is the most effective tool to deliver this “perceived value” – the Trust essential to brands and companies alike.

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Blue Lotus believes that the power of Public Relations is the power of the masses. For any business to be successful, it is necessary for the exchange to have commensurate perceived value for all the parties involved. Whether it is promises to clients, a good working environment for employees, or acceptable returns to investors, all hinge on this “perceived value” through Trust placed on the exchange itself. PR is the most effective tool to deliver this “perceived value” – the Trust essential to brands and companies alike.

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Education, a crucial Sector that carries with it the torch of the country’s future, is built on the foundation of Trust. Blue Lotus believes that the power of Public Relations is the power to harness Trust to connect effectively and efficiently with the masses. In a Sector that has identified itself as rapidly growing and Trust-centric, PR is the most potent tool to deliver “perceived value” to all its stakeholders. This “perceived value” is what Education brands need to uphold and it is the sentiment of Trust that is essential to brands and companies alike.

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Blue Lotus believes that the power of Public Relations is the power to influence the buying behavior of the masses. For any Real Estate business to be successful, it is necessary for the exchange to have commensurate perceived value for all the parties involved. Whether it is promises to clients, acceptable returns to investors, and so on, all hinge on this “perceived value” through trust placed on the exchange itself. In Real Estate, PR is the most effective tool to deliver this “perceived value” because this Sector connects with the average Indian just once or twice in their entire lifetime but leaves a lasting impression. Trust takes on a high pedestal in the Real Estate Sector due to this.

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Edward Bernays, the pioneer of Public Relations, and the double nephew of Sigmund Freud, came to America from Vienna at the age of one. He developed his own unique method of persuasion by combining propaganda theories with... Read More

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